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Contact Us Today! 888-417-9444
Crafting Your New Brand Identity: From Concept to Launch
New brand development involves an entirely new creation, encompassing all aspects of a brand identity from scratch, including core values, mission statement, messaging, positioning, and visual elements. It is typically undertaken when launching a new business or entering a new market with no existing brand presence.
Redefining Your Brand Identity: A Strategic Approach for Lasting Change
A full rebrand involves a fundamental change to a company’s identity, including its core values, mission statement, messaging, and positioning. It is typically undertaken when a company undergoes significant changes, such as a merger or acquisition, a new target audience, or a shift in strategic direction.
Revitalize Your Brand Identity: A Modern Look for a New Era
A visual rebrand focuses on the aesthetic aspects of a company’s brand identity, such as its logo, color palette, typography, and imagery. It is often done to modernize the brand’s look and feel, make it more appealing to target audiences, or better reflect the company’s current values and product or service offerings.
From Outdated to Up-to-Date: Breathe New Life into Your Brand
Uncover Your Brand's Authentic Identity In Our Discovery Workshop
Through an in-depth key-stakeholder workshop, we will uncover the core elements of your brand, including strategic direction, beliefs, values, personality, voice, message and visual mood. Together, we’ll establish a clear plan for your brand’s development and success.
Discover What Truly Drives Your Customers and Your Brand's Success
Through deep analysis, we’ll map your sales funnel, unlock customer lifetime value, and decode customer perceptions. From target market insights to customer journey mapping, we empower data-driven strategies for brand success.
From Insights to Impact: Defining Your Brand's Winning Strategy
Armed with the insights uncovered during Discovery and Research, this is where your brand’s unique identity is defined, developed and positioned for success. We’ll collaborate with you to craft a rock-solid Brand Strategy that defines your Identity, Purpose, Vision, Mission, Positioning, Value Proposition, Core Values, Brand Personality and Key Messaging Points.
From Blueprint to Brushstrokes: Design Your Brand's Visual Story
Strategy set the stage, now Brand Design brings your vision to life. We’ll forge your unforgettable logo, craft compelling visuals, and define the colors, fonts, and icons that make your brand sing. The result? A visually unified masterpiece that captivates hearts and minds. Let’s design your brand story together!
From Blueprint to Buzz: Activating Your Brand across Every Touchpoint
This is where your brand’s voice amplifies, reaching your audience with impactful and consistent messaging across all channels. We’ll perform a comprehensive marketing asset audit, identifying redundancies and gaps to streamline your toolkit for maximum efficiency. From there, we’ll prioritize updates and new assets based on their impact to your overall brand strategy.
Marketing Direction is a full-service marketing agency based in the Tampa / St. Petersburg, FL area. We provide outsourced marketing teams for companies that can’t justify the expense of a full-time marketing department. From marketing strategy to campaign planning and program execution, we can provide you with a team of experienced marketing experts in brand marketing, digital marketing, content marketing, graphic design, website design and more for a fraction of the cost of a full-time marketing department.
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