A newly designed logo marks the beginning of the company’s 2nd decade
St. Petersburg, Fla. – March 11, 2019 – Marketing Direction is celebrating its 10th anniversary this year – no small feat for a marketing company! President and Founder Christy Vogel took a huge risk by founding the company in 2009 in the midst of an economic downturn.
Reflecting on the past 10 years, Christy commented, “Think back to the state of the economy 10 years ago. It was 2009 and unstable to say the very least. The market was flooded with out-of-work marketing consultants. In theory, it was the worst time ever to start a marketing company. What saved us was positioning ourselves as a fractional marketing solution which you didn’t hear about back then. We saw the part-time CFOs doing it and my husband, Bill, suggested a similar demand could be created in the marketing industry, especially since so many companies had laid off their marketing teams. I’m really glad I listened to my husband!”
Marketing Direction started with just Vogel executing all roles of the company. Now the company has a team of ten plus several preferred vendor partners with which they work.
Marketing Direction’s services have evolved over the years, paving the way to unleash a logo upgrade. The new logo reflects a more modern, friendlier look with a clearer message about Marketing Direction’s services. Following is a comparison of the old (located at the left) and updated logo (located on the right).
Today the company is on a steady growth path and on track to once again rank in the top 100 Women-owned Businesses by the Tampa Bay Business Journal.
The Marketing Direction team is excited about this anniversary year and have a lot of fun and cool celebrations planned, all aimed at saying “Thank You” to their family, friends, clients, team members and vendor partners.
Marketing Direction’s current clients include:
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About Marketing Direction
Marketing Direction provides outsourced marketing experts to CEOs who can’t justify the expense of a full-time marketing department. They provide their clients with a senior-level marketing professional who functions as a Lead Marketer to a team of marketing experts. Marketing Direction also provides additional bandwidth to corporate marketing departments that need help getting projects off the back burner and completed on time and on budget.
Marketing Direction provides complete marketing resources from research and strategy to marketing plans, advertising, media buying, direct mail and public relations support for both digital and traditional marketing campaigns. Among the firm’s services are direct marketing, website design, search engine marketing, social media, creating and implementing webinars and workshops and developing sponsorship and partnership opportunities for its clients. For more information visit http://www.marketingdirection.com/ or call 888.495.4441.
