In Your Customers’ Shoes
Successful marketing begins with finding out who your customers are and understanding how they make decisions; walking a mile in their shoes by mapping your customers’ journey with you can take you a long way towards gaining that insight and scoring big in customer satisfaction. Have you ever visited a company’s website after receiving an […]
New Year, New Strategy
Hope smiles from the threshold of the year to come, whispering, ‘it will be happier’ – Alfred Lord Tennyson Hello 2021; buh-bye 2020! It seems like just about everyone eagerly awaited the moment they could bid farewell and good riddance to ‘the year of the pandemic.’ During a time that forced great change upon us […]
Content Strategies for Today: Are You Sending the Right Message?
How is your content strategy working? Have you determined the challenges your clients now face? Is your content and messaging across all platforms resonating with your target market? Earlier this year in the Marketing Direction newsletter, shortly after the pandemic struck, we cautioned against dialing back company messaging to clients. Not only does this tactic […]
The Show Must Go On
Virtual Trade Shows Present New Opportunities to Reach Prospects and Gain Business By Traci Tucker Without a doubt 2020 has been a year fraught with challenges, the likes of which many of us have never before experienced. As we continue to adapt, we have learned to overcome some of these obstacles and discovered new ways […]
B2Bs Getting Social
Unquestionably, social media is a big part of our everyday lives. Our kids use it, as do our friends and family members. And, of course, businesses utilize various platforms to attract customers. Despite the enormous impact social media has on our buying decisions, there is a common misconception that this type of marketing is not […]
Penny for Your Thoughts? The Importance of Thought Leadership
Have you noticed the increasing emphasis on thought leadership in recent months? The topic is once again a corporate buzzword as more and more organizations showcase their relevance in the marketplace via expert articles published by company leaders. Top executives talk about the need to engage in this kind of practice, but are unsure why […]
Do You Know What Your Prospects’ Changing Priorities Are Now?
Imagine a time before COVID. You had a plan and you worked it. You knew your target market – what their needs were, their challenges, their pains and their triumphs. You knew the best way to reach them, which most often was in-person meetings and trade shows. Yes, you and your team had it all […]
Why You Need a Marketing Strategy Now More than Ever
Unquestionably, a marketing strategy is a critical component to business growth. The way I see it, running a business without a marketing plan is like navigating a ship without a compass. An effective marketing plan identifies your target market, what your goals are over specific time periods, how to acquire new customers, how to capitalize […]
Staying Connected Even When You’re Apart
Admittedly, this whole social distancing thing is tough on everyone. Having a rather gregarious personality, I love face-to-face meetings with clients at Buddy Brew or sharing wins with my team during happy hour at Park & Rec. These get-togethers energize and connect me to the people I work with as well as to those we […]
Adaptability is Key to Productivity During Current Crisis
Many company leaders have been uncertain how to respond to their clients during these uncertain times. Realistic positivity has always been an integral part of my mantra, even when, during the challenges faced in the 2007-2009 recession, I decided to venture out on my own and launch Marketing Direction. Fortunately, a very wise man, my […]
