A Year of Gratitude
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” –John F. Kennedy The past 18+ months have been unprecedented. Faced with a pandemic of epic proportions, we have learned to live, work and socialize differently. Adapt, adjust and overcome have become […]
A Marketing Plan Isn’t Important; It’s Critical
Your target audience’s needs are changing and so should your marketing plan Super Bowl Champions don’t happen by accident. It takes consistent practice of plays that have been strategically assembled into the all-important playbook. A Broadway play doesn’t become a box-office sensation without months of rehearsing a pre-determined script. This same process applies to business. […]
Is Your SEO Sending An SOS?
The Most Important Tip for Improving Your SEO Strategy When was the last time you evaluated your Search Engine Optimization (SEO) strategy? If traffic to your website has steadily decreased in recent months it may be time to review your plan. Does your company appear on the highly coveted first page of results when searching […]
Email Marketing
Is Email Marketing still relevant? The eternally climbing number: your email inbox. From newsletters to different sales emails offering 30 percent-off coupons, marketing-centered emails seem to continually clutter our inbox, and sorting through them has become one of the routine activities people engage in every day. In an age where the rapid rise of social […]
Maximize Efficiencies with Artificial Intelligence
Boost Productivity and Save Money with Artificial Intelligence in Your Business Strategy Several decades ago, the term “Artificial Intelligence” conjured up robotic images seen only in science fiction movies. Some say the concept of an artificially intelligent robot was introduced as the “heartless” Tin Man in The Wizard of Oz and continued to the highly […]
Video Can Attract, Sell and Retain
Video Can Attract, Sell and Retain When was the last time you visited a website or social media channel and didn’t see a video? The fact is, video is everywhere…and with good reason. Statistics compiled by Forbes show: Internet users consume up to 16 hours of digital video per week 66 percent of consumers prefer […]
Improve Efficiencies With Better Content Management
Choosing the Right Content Management System is Essential to Business Growth Business leaders regularly seek out ways to make their organizations more efficient. Greater efficiency equals more profitability. While you may have implemented the latest systems to improve workflow and productivity, have you considered the area of content management for your website? If not, you […]
When Fractional Services Make Complete Sense
Fractional services provide the expertise your company needs at a fraction of the cost of a full-time professional. The economic crisis of 2020 propelled many businesses into new territory in order to survive. Some discovered dynamic ways to host trade shows while others got creative with their product offerings. And yes, there were business leaders […]
In Your Customers’ Shoes
Successful marketing begins with finding out who your customers are and understanding how they make decisions; walking a mile in their shoes by mapping your customers’ journey with you can take you a long way towards gaining that insight and scoring big in customer satisfaction. Have you ever visited a company’s website after receiving an […]
New Year, New Strategy
Hope smiles from the threshold of the year to come, whispering, ‘it will be happier’ – Alfred Lord Tennyson Hello 2021; buh-bye 2020! It seems like just about everyone eagerly awaited the moment they could bid farewell and good riddance to ‘the year of the pandemic.’ During a time that forced great change upon us […]
