The Differences Between Advertising and Public Relations
Advertising & Public Relations are different, yet both are vital to an effective marketing strategy Fact: Public relations (PR) and advertising are not the same thing. Wait, what? Many people—even those working in the marketing industry—often mistake these two activities as the same thing with both having the same goals. Nothing could be further from […]
The Value of Case Studies
Using case studies can effectively promote your business and build credibility with your customers In today’s competitive business environment there is a continuous search for the latest and greatest techniques as businesses strive to maintain top-of-mind awareness with their audiences. Sometimes, however, the best answer may lie in the tried and true, such as using […]
Why Your Business Blog Matters
A company blog can drive business to your website and attract new clients To blog or not to blog, that is the question. As a business leader, you may wonder what the point of having a blog is. Is it really worth all the time and effort? In a world filled with digital influences, does […]
We’re halfway through 2022; is your marketing plan working for you?
It’s time to reassess whether your marketing plan is on target for reaching your business goals School’s out, summer has begun and the heat is on. Is your business hot as well? Or are sales slowly simmering? We’re halfway through the year, so it’s a good time to review your marketing plan. Is it in […]
Does Your Business 👍 Social Media?
Like it or not, social media has become a big part of our daily lives…well, for most everyone. Many folks use a social network to reconnect with old friends and stay in touch with family we don’t see every day. We share milestone events and everyday occurrences; trips around the block and to exotic places; […]
Could a Fractional Marketer Be Your Company’s Missing Link?
A fractional marketer provides the expertise your company needs at a fraction of the cost of a full-time professional Puzzled about SEO? At a loss for fresh content? Clueless in graphic design? There are so many elements to implementing a complete marketing strategy for your company that you may find yourself struggling to put all […]
Email Marketing: Still a Powerhouse
In this day and age of IM-ing, DM-ing and SMS-ing, you may wonder if emailing still has any relevance. When it comes to the business world, about four billion people say, YES! These statistics may surprise you but studies show that email remains one of the top forms of marketing. In 2019, there were 3.9 […]
Does Your Company Have A Google Business Profile?
Find out how a free Google Business Profile can enhance your company’s online visibility When was the last time you conducted a Google search? Yesterday? This morning? Thirty minutes ago? All of the above?? There’s no question that Google has a significant impact on our daily lives. No matter what the question is we simply […]
Can You Hear Me Now?
Why Podcasts and Audio Should be Part of Your Marketing Strategy Expand Your Audience Reach Using Podcasts as a Marketing Tool You listen to podcasts to hear the latest buzz in the world of sports. Or, maybe to get inspiration for a DIY project around the house. And, no day would be complete without […]
Is Your Marketing Strategy On Trend?
See what marketing trends can help your business flourish in 2022 “I like the dreams of the future better than the history of the past.” Thomas Jefferson A new year brings with it new opportunities and a fresh perspective on the possibilities that lie ahead. The uncertainty fueled by the pandemic continues to influence the […]
