Author: Mark Holland

With over 25 years of senior-level marketing management experience, Mark is a strategic and detail-oriented marketing leader adept in the planning, development, and execution of integrated marketing plans and lead generation programs that incorporate both traditional and digital marketing tactics. He has led the marketing departments and in-house agencies for companies in a wide variety of industries – from advertising, manufacturing, and wholesale distribution to publishing, professional education, and technology. Mark is a Florida native, having graduated from Florida State University with a double major in Marketing and Entrepreneurship & Small Business Management.

Content Marketing: A Cornerstone of B2B Strategy

Introduction In today’s competitive B2B landscape, content marketing is no longer just a nice-to-have; it’s a necessity. By creating and distributing valuable, relevant, and consistent content, you can establish your brand as a thought leader in your industry, build trust with potential customers, and generate leads. Defining Your Target Audience The first step in a […]

Empowering Growth: How Outsourced Marketing Teams Can Bridge the Gap for Your Business

In today’s dynamic business landscape, companies of all sizes face a common challenge: bridging the gap between their marketing aspirations and their limited resources. Internal teams may lack expertise in crucial marketing disciplines, hindering their ability to execute comprehensive strategies across all channels. Budgetary constraints can further restrict the ability to hire a full-time team […]

Choosing a Digital Marketing Agency in Tampa or St. Petersburg, FL

In today’s digital age, a strong online presence is essential for businesses of all sizes. When choosing a digital marketing agency to help you achieve your online marketing goals, it’s important to consider a number of factors, such as the agency’s services, client focus, company culture and local SEO expertise. There are many resources available […]

The Synergy of Search Engine Marketing: Unlocking Sustainable Growth with SEO & PPC

Introduction In today’s digitally driven marketplace, visibility is the lifeblood of business success. Attracting and engaging your target audience demands a strategic approach, and two prominent tools dominate the digital marketing landscape: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. But with their distinct approaches and nuances, the question arises: Which strategy aligns best with […]

The Evolving Landscape of B2B Marketing in 2024

What are some of the top B2B Marketing Trends in 2024? The B2B marketing landscape is undergoing a transformative shift, fueled by evolving customer expectations, technological advancements, and a heightened focus on data-driven insights. Today’s buyers prioritize self-directed research and personalized experiences, demanding a nuanced approach that goes beyond traditional tactics. At Marketing Direction, we […]