Marketing Direction Achieves Million-Dollar Milestone While Facing Challenging Conditions
TAMPA, Fla. (Feb. 12, 2021)—In a year plagued with economic uncertainty one Tampa Bay-based company was able to persevere and grow their bottom line. Marketing Direction, an outsourced marketing company headquartered in St. Petersburg, FL, broke the magical seven-figure mark, earning more than $1 million in revenue for the first time in the company’s 11-year […]
In Your Customers’ Shoes
Successful marketing begins with finding out who your customers are and understanding how they make decisions; walking a mile in their shoes by mapping your customers’ journey with you can take you a long way towards gaining that insight and scoring big in customer satisfaction. Have you ever visited a company’s website after receiving an […]
New Year, New Strategy
Hope smiles from the threshold of the year to come, whispering, ‘it will be happier’ – Alfred Lord Tennyson Hello 2021; buh-bye 2020! It seems like just about everyone eagerly awaited the moment they could bid farewell and good riddance to ‘the year of the pandemic.’ During a time that forced great change upon us […]
December 2020 Newsletter
December 2020 Eblast
No Fancy Words; Just a Simple Note of Thanks
The holidays typically are a time for getting together with family and friends, sharing good food, making happy memories and kicking back to watch a football game or two. It’s a time when we set aside the concerns of everyday life that weigh heavily on our minds. While those gatherings may look a little different […]
November 2020 Newsletter
November 2020 Eblast
Content Strategies for Today: Are You Sending the Right Message?
How is your content strategy working? Have you determined the challenges your clients now face? Is your content and messaging across all platforms resonating with your target market? Earlier this year in the Marketing Direction newsletter, shortly after the pandemic struck, we cautioned against dialing back company messaging to clients. Not only does this tactic […]
October 2020 Newsletter
October 2020 Eblast
The Show Must Go On
Virtual Trade Shows Present New Opportunities to Reach Prospects and Gain Business By Traci Tucker Without a doubt 2020 has been a year fraught with challenges, the likes of which many of us have never before experienced. As we continue to adapt, we have learned to overcome some of these obstacles and discovered new ways […]
B2Bs Getting Social
Unquestionably, social media is a big part of our everyday lives. Our kids use it, as do our friends and family members. And, of course, businesses utilize various platforms to attract customers. Despite the enormous impact social media has on our buying decisions, there is a common misconception that this type of marketing is not […]
