{"id":3541,"date":"2022-04-14T03:50:35","date_gmt":"2022-04-14T03:50:35","guid":{"rendered":"https:\/\/www.marketingdirection.com\/?p=3541"},"modified":"2023-12-28T17:23:02","modified_gmt":"2023-12-28T22:23:02","slug":"could-a-fractional-marketer-be-your-companys-missing-link","status":"publish","type":"post","link":"https:\/\/marketingdirection.com\/.website_ef101ba0\/could-a-fractional-marketer-be-your-companys-missing-link\/","title":{"rendered":"Could a Fractional Marketer Be Your Company\u2019s Missing Link?"},"content":{"rendered":"

A fractional marketer provides the expertise your company needs at a fraction of the cost of a full-time professional<\/em><\/p>\n

Puzzled about SEO? At a loss for fresh content? Clueless in graphic design? There are so many elements to implementing a complete marketing strategy for your company that you may find yourself struggling to put all of the pieces together. A fractional marketer could be the missing piece your company needs to successfully develop and execute its marketing strategy.<\/p>\n

What is fractional marketing?<\/strong><\/h2>\n

Fractional marketing is outsourcing a part<\/a>\u2014in other words, a fraction\u2014of your marketing department to part-time specialists. You still may maintain some full-time in-house team members while filling the gaps with part-time professionals. Hiring fractional specialists isn\u2019t a new concept and it\u2019s very much different than just bringing in a graphic artist or content writer from time to time.<\/p>\n

In fact, employing aspects of the entire C-suite level\u2014including a Chief Financial Officer (CFO) and Chief Marketing Officer (CMO)\u2014has steadily increased in popularity because of the leadership roles they impart to an organization. Unlike a traditional consulting or interim executive, a fractional CMO (Chief Marketing Officer) is typically brought in to establish or lead your company\u2019s marketing function on a part-time basis. A CMO develops and ensures execution of your marketing plan, implements best practices and establishes key performance indicators that drive business decisions for revenue and growth.<\/p>\n

Essentially, you\u2019re getting an executive level partnership with a senior marketing leader who\u2019s fully committed to your team and knows how to get things done. The key differentiator is that your company benefits from veteran expertise and world-class strategies without experiencing the burden of executive-level costs. Depending on your needs and budget, your fractional marketer could be available to work at your organization from five hours a week to 20 or more.<\/p>\n

\"Fractional<\/p>\n

Why hire a fractional marketer?<\/strong><\/h2>\n

Working during the pandemic crisis for the past two years prompted many organizations to consider fractional services. While layoffs may have been initially needed in order to survive, often the services provided by those employees were integral to a company\u2019s continued growth and future success. Hiring a fractional professional rather than full-time employees is safer\u2014much like dipping your toe in the water rather than plunging ahead by adding staff.<\/p>\n

Nearly two-thirds of executives<\/a> say their external workforce is essential for operating at full capacity and meeting demand. For a variety of functions and roles, a fractional solution can offer a way for a business to upgrade talent without breaking the bank. For example, it may not be cost-effective to hire a full-time CFO, yet you\u00a0need<\/em>\u00a0their insight to make sound business decisions.<\/p>\n

We\u2019ve been utilizing a fractional CFO at Marketing Direction for many years and have partnered with other quality organizations who offer fractional options in the following areas:<\/p>\n