{"id":3521,"date":"2022-03-04T19:42:40","date_gmt":"2022-03-04T19:42:40","guid":{"rendered":"https:\/\/www.marketingdirection.com\/?p=3521"},"modified":"2023-12-28T17:23:09","modified_gmt":"2023-12-28T22:23:09","slug":"does-your-company-have-a-google-business-profile","status":"publish","type":"post","link":"https:\/\/marketingdirection.com\/.website_ef101ba0\/does-your-company-have-a-google-business-profile\/","title":{"rendered":"Does Your Company Have A Google Business Profile?"},"content":{"rendered":"

Find out how a free Google Business Profile can enhance your company\u2019s online visibility<\/em><\/strong><\/h3>\n

When was the last time you conducted a Google search? Yesterday? This morning? Thirty minutes ago? All of the above?? There\u2019s no question that Google has a significant impact on our daily lives. No matter what the question is we simply \u2018Google it\u2019 to find the answer.<\/p>\n

Undoubtedly, Google has become the default choice for finding products and services, receiving about 86 percent of search traffic<\/a> worldwide as of September 2021. Google has made some significant changes lately affecting how customers find your company and learn more about what you have to offer.<\/p>\n

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Detailed GBP = Better SEO<\/strong><\/h3>\n

Google My Business (GMB)\u2014formerly also known as Google+ and Google Local\u2014is now Google Business Profile (GBP). With that name change comes more support for managing your business profile directly in Google Search and Maps.<\/p>\n

Say, for example, your business sells CPA services. If a customer in your neighborhood searches for those kinds of products will your business show up in their results? Make sure it does by taking advantage of Google Business Profile. This free marketing tool enables you to connect with customers, post updates, list your products and services, accept online orders and more.<\/p>\n

Local searches utilizing Google are primarily powered from the information contained in Google Business Profiles, making this platform a major contributing factor for Search Engine Optimization (SEO). \u201cMany brands fight for positioning in the top three listings shown on a search results page,\u201d explains Lori Piencykoski, Digital Specialist at Marketing Direction<\/a>. \u201cA well optimized Google Business Profile along with regular new content and customer reviews will make your listing more credible, thus showing up more frequently and higher in the search results.\u201d<\/p>\n

Furthermore, a GBP is designed for any mobile device, so it will maximize your mobile SEO, too.<\/p>\n

Nikola Bojkov with EmbedSocial<\/a> says, \u201cThis is a move toward positioning the Google Business Profile as the best tool for local businesses to improve online presence, reach potential customers, get discovered and continue the communication with new customers.\u201d<\/p>\n

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Preview Call History and More<\/strong><\/h3>\n

Perhaps one of the most exciting new features of GBP is Preview Call History. This is currently in the beta testing phase and is only available to a few select companies in the US and Canada.<\/p>\n

According to the Google Business Profile Help Center<\/a>, Call History keeps track of phone calls from customers on Google Search and Maps. By tracking all of your calls in one place, Call History makes it easier to respond to missed calls and stay engaged with your customers. Calls that you get via your Google Business Profile start with a short message that lets you know they\u2019re from Google.<\/p>\n

\u201cAs a business owner, Call History is huge,\u201d Lori states. \u201cIt tracks the date, time and phone number of each caller\u2014even missed calls\u2014allowing you the opportunity to respond. \u201cFor people who work their Google Business Profiles, it can be a real game changer.\u201d<\/p>\n

Additional attributes of the new GBP include:<\/p>\n