{"id":3383,"date":"2021-08-31T19:04:02","date_gmt":"2021-08-31T19:04:02","guid":{"rendered":"https:\/\/www.marketingdirection.com\/?p=3383"},"modified":"2023-12-28T17:23:50","modified_gmt":"2023-12-28T22:23:50","slug":"is-your-seo-sending-an-sos","status":"publish","type":"post","link":"https:\/\/marketingdirection.com\/.website_ef101ba0\/is-your-seo-sending-an-sos\/","title":{"rendered":"Is Your SEO Sending An SOS?"},"content":{"rendered":"

The Most Important Tip for Improving Your SEO Strategy<\/h3>\n

When was the last time you evaluated your Search Engine Optimization (SEO) strategy? If traffic to your website has steadily decreased in recent months it may be time to review your plan. Does your company appear on the highly coveted first page of results when searching for a specific product? If not, it\u2019s time for a change.<\/p>\n

Most people understand the basic premise of SEO which\u2014as explained by HubSpot<\/a> \u2014is to make your website more visible to people who are looking for solutions that your brand, product or service can provide via search engines like Google, Yahoo! and Bing. The need for SEO remains unchanged, however, the techniques used to improve website rankings have evolved considerably in the past decade.<\/p>\n

According to SearchEngine Journal,<\/a> approximately 68 percent of online experiences begin with a search engine and only .78 percent of Google searches result in a click on second-page search results. These figures illustrate the importance of a defined\u2014or redefined\u2014SEO strategy in order to drive consistent, qualified traffic to your website. While there are several tips and trends that can be implemented to enhance visibility, we at Marketing Direction believe there is one tactic that should be reviewed first and foremost.<\/p>\n

 <\/p>\n

Research is the Key Word<\/strong><\/h3>\n

\u201cIt\u2019s not enough to have a pretty website if no one can find it,\u201d states Marketing Direction<\/a> Lead Marketer Mandy Richardson. \u201cNone of your SEO efforts are worth it if you don\u2019t do the research in the front end.\u201d<\/p>\n

\"\"<\/h3>\n

Determining the right traffic-generating keywords can help drive sales to your business. Some companies hire an expert to assist with SEO based on a list of keywords they believe customers will use to find their product. Unfortunately, what the customer actually types in a search does not always go according to plan or bring qualified visitors to the website.<\/p>\n

Take a recent scenario with a Marketing Direction client who provides wholesale medical supplies. SEO research shows exceptionally high traffic for medical supplies. Because it functions as a B2B provider, this company isn\u2019t interested in attracting the end consumer; it wants to attract the medical supply businesses that sell directly to the consumer.<\/p>\n

\u201cAdding the qualifying keyword \u2018wholesale\u2019 has been instrumental in attracting the right visitors to the website,\u201d Mandy explains. \u201cWithout the research we could have just used medical supplies and, although traffic would be high, we wouldn\u2019t be reaching the right audience.\u201d<\/p>\n

Once the appropriate keywords are defined, start integrating them into your website. But, don\u2019t just stop at content. Be sure to include them in image tags, meta tags, title tags and snippets. Add them to your LinkedIn profile as well as all of the social profiles and directories you subscribe to in your industry, as Google connects all these pieces for relevancy.<\/p>\n

When you\u2019ve done your research, everything else in your SEO plan falls into place, whether it\u2019s developing brand content or redesigning your website.<\/p>\n

 <\/p>\n

Refine and Redefine SEO Strategy<\/strong><\/h3>\n

This year, the need for SEO has risen dramatically as more and more businesses have shifted their focus to digital marketing in order to reach more customers. \u201cSEO is the most viable and cost-effective way to both understand and reach consumers in key moments that matter,\u201d says Sam Hollingsworth, SearchEngine Journal<\/a>. \u201cImplementing robust, quality SEO on a brand\u2019s website and digital properties will benefit brands and their marketing efforts now and in the future.\u201d<\/p>\n

SEO does have its challenges and spending time on keyword research is imperative to success. It\u2019s important to periodically delve into the websites of your competitors to see which keywords they are optimizing for, as well as optimizing your business for new Google developments. The process, when done effectively, can be very time-consuming especially without the experience of an SEO expert and access to the right toolset.<\/p>\n

\u201cThere is no magic SEO wand,\u201d Mandy states, \u201cand you need to make sure the words you\u2019re optimizing for are the same words your customers are currently<\/em> using in their searches. This isn\u2019t as simple as one and done, but rather a process that is ongoing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Most Important Tip for Improving Your SEO Strategy When was the last time you evaluated your Search Engine Optimization (SEO) strategy? If traffic to your website has steadily decreased in recent months it may be time to review your plan. Does your company appear on the highly coveted first page of results when searching […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3383","post","type-post","status-publish","format-standard","hentry","category-article"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts\/3383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/comments?post=3383"}],"version-history":[{"count":1,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts\/3383\/revisions"}],"predecessor-version":[{"id":5794,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts\/3383\/revisions\/5794"}],"wp:attachment":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/media?parent=3383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/categories?post=3383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/tags?post=3383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}