{"id":3323,"date":"2021-06-22T17:24:12","date_gmt":"2021-06-22T17:24:12","guid":{"rendered":"https:\/\/www.marketingdirection.com\/?p=3323"},"modified":"2023-12-28T17:24:11","modified_gmt":"2023-12-28T22:24:11","slug":"maximize-efficiencies-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/marketingdirection.com\/.website_ef101ba0\/maximize-efficiencies-with-artificial-intelligence\/","title":{"rendered":"Maximize Efficiencies with Artificial Intelligence"},"content":{"rendered":"

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Boost Productivity and Save Money with Artificial Intelligence in Your Business Strategy<\/em><\/strong><\/h3>\n

Several decades ago, the term \u201cArtificial Intelligence\u201d conjured up robotic images seen only in science fiction movies. Some say the concept<\/a> of an artificially intelligent robot was introduced as the \u201cheartless\u201d Tin Man in The Wizard of Oz<\/em> and continued to the highly advanced HAL 9000 in 2001: A Space Odyssey<\/em>. In more recent times, of course, the Terminator<\/em> series of movies tell the tale of Skynet, a network of supercomputers that utilized artificial intelligence (AI) to take over Earth.<\/p>\n

Fast forward to more recent times and AI has become commonplace in the business world. In fact, AI is one of the fastest-growing data-driven technologies being used on a global scale by both large organizations and small businesses.<\/p>\n

Why has this once futuristic idea become so popular? Because it can increase business productivity by 40 percent, according to a study by techjury<\/a>.<\/p>\n

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Robots and Chatbots and Roombas\u2026OH My!<\/strong><\/h3>\n

Artificial intelligence is no longer just the stuff science fiction movies are made of. AI has become a reality, and it\u2019s everywhere. You\u2019re already using AI whether you know it or not.<\/p>\n

That fancy little gadget used to vacuum your house uses artificial intelligence<\/a> to scan room size, identify obstacles and remember the most efficient routes for cleaning.<\/p>\n

Artificial intelligence has significantly impacted the healthcare industry and has become instrumental in everything from robot-assisted surgeries to protecting patient records against cybercriminals.<\/p>\n

Your special playlist that keeps you going throughout an intense workout? Yep, artificial intelligence helped create that jam based on your favorite musical interests.<\/p>\n

\u201cIf there\u2019s one type of AI that businesses see as a game-changer, it\u2019s chatbots,\u201d states Forbes Agency Council<\/a> member Jason Hall. \u201cFor some businesses, there aren\u2019t enough employees or hours in the day to answer customer queries quickly. Chatbots allow customers to help themselves by answering frequently asked questions.\u201d<\/p>\n

Visit MarketingDirection.com<\/a> (if you haven\u2019t already) and you\u2019ll see a helpful chatbot. The service is offered through our CRM system Pipedrive for a nominal fee. Chatbots are handy little virtual assistants. However, they should also allow a prospect to easily speak with a live team member should they encounter a problem.<\/p>\n

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AI Saves Time & Money<\/strong><\/h3>\n

At Marketing Direction, we use AI to streamline the sales process and it has been a huge timesaver for us. Our strategy focuses primarily on LinkedIn which offers an AI component that \u201cknows\u201d when a potential prospect is interested in our services based on certain keywords in their messaging.<\/p>\n

When we first started using LinkedIn automation, I was bombarded with messages, and it was nearly impossible to sift through the ones that truly needed my attention. We weren\u2019t in a position to hire additional staff at the time, so we incorporated AI instead, which did make financial sense. Now, we can manage more prospects with less time involved and stay better organized.<\/p>\n

A note of caution here.<\/strong> Remember, nothing can replace the human touch. We had an instance early on in which AI tagged a prospect who was interested in our services as \u201cuninterested.\u201d They turned out to be one of our biggest clients. So be sure to check that the system is providing you with valid information. \u201cTrust but verify\u201d is a great rule of thumb.<\/p>\n

\u201cAI marketing is a method of leveraging technology<\/a> to improve the customer journey,\u201d Hall says. \u201cIt can also be used to boost the return on investment (ROI) of marketing campaigns. Whether you\u2019re engaging in email marketing, providing customer support or choosing when and where to place ads, AI eliminates much of the guesswork involved in customer interactions.\u201d<\/p>\n

AI-powered tools have now become widely available to small and mid-sized companies as well. According to statistics compiled by Oberlo<\/a>, the number of businesses adopting artificial intelligence grew by 270 percent in 4 years. Check out these stats:<\/p>\n