{"id":2830,"date":"2020-07-15T11:51:59","date_gmt":"2020-07-15T11:51:59","guid":{"rendered":"https:\/\/www.marketingdirection.com\/?p=2830"},"modified":"2020-07-15T11:51:59","modified_gmt":"2020-07-15T11:51:59","slug":"july-2020-newsletter","status":"publish","type":"post","link":"https:\/\/marketingdirection.com\/.website_ef101ba0\/july-2020-newsletter\/","title":{"rendered":"July 2020 Newsletter"},"content":{"rendered":"

Do You Know What Your Prospects’ Changing Priorities\u00a0Are Now? <\/span><\/strong><\/p>\n

By Christy Vogel<\/p>\n

Imagine a time before COVID. You had a plan and you worked it. You knew your target market \u2013 what their needs were, their challenges, their pains and their triumphs. You knew the best way to reach them, which most often was in-person meetings and trade shows. Yes, you and your team had it all figured out\u2026and then the pandemic struck and everything you knew changed.<\/p>\n

What used to work may not be working quite as well now. Situations have changed as well as daily routines. Your prospects\u2019 priorities\u2014as well as those of your clients\u2014are different.<\/p>\n

Unfortunately, there\u2019s no script we can use as a reference to help us determine what to do next. Conducting business the way we used to, however, is not the\u00a0answer.<\/p>\n

\u201cThe greatest danger in times of turbulence is not the turbulence\u2014it is to act\u00a0<\/em><\/span>with yesterday\u2019s logic.\u201d<\/span>\u2014Peter Drucker<\/span><\/em><\/p>\n

The ability to respond to a client\u2019s needs in real time is…[read more<\/a><\/span>]<\/p>\n

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They Say \/ We Say<\/strong><\/p>\n

During these challenging times, everyone is feeling stressed, including your clients or customers. Clear, up-front, proactive communication is key to maintaining relationships among all parties. This is especially critical if your company is being impacted by supply chain delays, layoffs and other business interruptions resulting from the pandemic.<\/p>\n

\u201cStaying silent about COVID is in fact making a marketing decision to not connect with your audience at a time when they may really need to hear from you,\u201d states Jolie Higazi, Content Marketing Trainer with Impact, a digital sales and marketing company. \u201cThe key point is it doesn’t matter what industry you\u2019re in \u2013 COVID is affecting you or your prospects in some way or another, and it\u2019s your job to inform them about this proactively instead of leaving it to them to guess or reach out and ask.\u201d<\/p>\n

Marketing Direction Lead Marketer Jennifer Frisbie believes in delivering “good news fast and bad news faster.\u201d During these times of uncertainty, things are changing at a rapid pace that is sometimes difficult to keep up with. \u201cKeeping clients apprised of any anticipated difficulties will put you in a better place than having to apologize later if something goes wrong,\u2019 Jennifer explains. Communicate proactively any potential challenges you foresee and propose solutions to overcome those issues.<\/p>\n

\u201cCompanies who keep in mind their clients also have goals to meet can develop and maintain positive relationships by keeping the lines of communication open and discussing both successes and challenges,\u201d Jennifer advises.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do You Know What Your Prospects’ Changing Priorities\u00a0Are Now? By Christy Vogel Imagine a time before COVID. You had a plan and you worked it. You knew your target market \u2013 what their needs were, their challenges, their pains and their triumphs. You knew the best way to reach them, which most often was in-person […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2830","post","type-post","status-publish","format-standard","hentry","category-newsletters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":0,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/posts\/2830\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/categories?post=2830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingdirection.com\/.website_ef101ba0\/wp-json\/wp\/v2\/tags?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}