Many company leaders have been uncertain how to respond to their clients during these uncertain times. Realistic positivity has always been an integral part of my mantra, even when, during the challenges faced in the 2007-2009 recession, I decided to venture out on my own and launch Marketing Direction.<\/p>\n
Fortunately, a very wise man, my husband, Bill, suggested I position Marketing Direction as a part-time marketing executive solution. That simple spin on how we described our services allowed us to thrive at a time when very few businesses were investing in marketing. As Albert Einstein once said, \u201cIn the middle of every difficulty, lies opportunity.\u201d<\/p>\n
While organizations are evaluating options for reducing operational costs in order to survive the uncertain climate we now face, it is important to realize that there are some opportunities to be had as well. At the risk of sounding clich\u00e9, it\u2019s time to think outside the box.<\/p>\n
First, realize that acceptance of the current state of affairs and the ability to adapt to the situation are key right now. According to Kimberly Lucht with Business Insider, \u201cBy adapting to the way things are currently, you’re more likely to survive and then thrive when it’s over. There may even be an opportunity for business growth.\u201d<\/p>\n
Next, consider the possibility of offering your services or product online. While this tactic may not have been part of your business model previously, many organizations have altered their plans accordingly. Hosting an online event or interactive webinar is a great way to showcase what your company has to offer, as well as being highly beneficial to your audience.<\/p>\n
If you\u2019re at a loss as to how you can adapt to an online setting, think about what your clients appreciate most about your company. Take a look at past reviews and testimonials. Is there a particular skill or expertise highlighted that could be offered online? An example could be describing how your firm\u2019s \u201cinnovative approach\u201d results in the development of products tailored to meet the unique needs of each customer.<\/p>\n
Some real estate professionals are adapting their businesses to include virtual open houses and virtual walk-throughs. Using Zoom, GoToMeeting or other conferencing applications, agents can conduct initial interviews with prospective clients and \u2018show\u2019 property. Facebook Live enables customers to ask questions about a virtual open house they are viewing from the safety of their own home. Negotiations can take place remotely and, once all parties agree to the sales contract, paperwork can be signed digitally.<\/p>\n
Many of our clients conduct a fair share of their business development activities at spring tradeshows and conferences. Unfortunately, they\u2019ve been cancelled, so they are getting inventive by targeting their top ten prospects and creating a private tradeshow\/conference webinar experience for each.<\/p>\n